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NOWA Watch Takes Part in IFA 2017 with Smart and Elegant Fashion Watches | BERLIN 1-6 SEP. 2017

NOWA Watch Takes Part in IFA 2017 with Smart and Elegant Fashion Watches | BERLIN 1-6 SEP. 2017

Paris, France – Sep 1st, 2017 – The NOWA Watch Company is officially launching their ultra-thin smart hybrid watches at IFA in Berlin. They are seeking partnerships with tech influencers to share the Shaper collection with a wider audience for a limited time and they are looking for distributors to enter the consumer electronics market in 2017.

The Shaper Collection is a minimalist hybrid watch with unique functions for frequent travelers. Designed in Paris by Eric Gizard for men and women, Shaper is a perfect timepiece with such smartwatch capabilities such as time zone updating, fitness activity tracking, call alerts and sleep monitoring.

The watch features a 316L stainless steel case measuring 40 millimeters in diameter, Italian leather straps, a  Ronda Swiss Parts quartz movement, and a sapphire-coated glass face. The watch is available in a wide array of color options and has interchangeable straps to fit each user’s unique preference and style. The Shaper watch does not require charging!

About NOWA

The NOWA Watch Company is an independent French company working in collaboration with the renowned French designer Eric Gizard. NOWA is one of the top tech startups accelerated by HAX in San Francisco. NOWA exquisitely combines aesthetics, traditional watchmaking and modern technology, adapting these perfectly to both daily wear and travel.

Pricing and Availability

NOWA Watch launched a successful crowdfunding campaign on Kickstarter and Indiegogo. The watches are now available in limited supply at for  market launch at discount prices. The watches will be produced and shipped to all early adopters worldwide by the end of September 2017. Retail prices start at $199 USD.

Find us at IFA

  • Hall 26, Booth 211
  • Berlin Exhibition Grounds – HAX Startups
  • From September 1 -6, 2017
  • HAX at IFA

The watch is also available for selected influencers. Those interested in publishing a review may contact NOWA.

The NOWA Team

IFA NEXT, Hall 26, Booth 211

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The NEW Shaper Black style | July 1st, 2017

The NEW Shaper Black style | July 1st, 2017

We are thrilled to introduce the NEW Black color, which we unlocked as a stretch goal during the Kickstarter campaign. We are very excited to share the first photos with you! This watch is truly beautiful and completely exceeds all our expectations for the new look and style!



All-Black Style!

The men’s NOWA Shaper Black Smart watch is created in black ion-plated steel with a deep matte black dial. It’s dressed by a full-grain matte black Italian strap with a black steel clasp. This is an impressive series with subtle nuances and a touch of modernity, accented by the signature indigo blue hands and the solid white metal indices.



Extremely well-crafted

The sample is extremely well-crafted, the colors are deep and the smart module is fully operational. Our minimalist watches are built upon subtle details that reveal themselves with time. And, of course, Black is a style that goes well with anything.



Discrete halo light indicator

The halo light indicator looks great flashing within its clean lines that reveals itself only when operating smart features (Bluetooth pairing, call notification, and control of phone camera, and ring).