Story

The journey begins...

It all began at an art exhibition in Paris, where our CEO, a professional engineer with a decade of experience in watch and tech manufacturing, happened to meet Eric Gizard, a bold and respected French designer and artist.

Although experts in different fields, they quickly realized that they were driven by the same philosophy about work and life: to live in the present and take inspiration from daily life by exploring and creating.

That day, NOWA was born as they decided to launch their dream – a simple, yet clever, hybrid smartwatch elegantly combining fashion and technology.

CLEAN DESIGN BY ERIC GIZARD

Finding his inspiration in the Contemporary Decorative Arts, Eric Gizard designed the Shaper collection with the desire for the perfect balance between beauty and tech.

The simplicity of the watch face, the slim case for practical, comfortable daily wear and the understated yet refined look have made the NOWA hybrid watch a unique timepiece that is the very embodiment of excellence.

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“Smartwatches are too complicated. I just need a slim watch that makes a fashion statement and automatically sets time when I’m traveling… and nothing else.”
-Eric Gizard, French designer and artist, Paris

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“Smartwatches are too complicated. I just need a slim watch that makes a fashion statement and automatically sets time when I’m traveling… and nothing else.”
-Eric Gizard, French designer and artist, Paris

A FINE TIME FOR SIMPLICITY

In a world where wearables are changing the urban landscapes, everything around us is getting smarter and becoming
connected. We believe that watches will play an important role in this evolution, as traditional analog designs are merged
with useful smart features. At NOWA, we know that the essence of any hybrid smartwatch lies to the intersection of price,
fashion and utility.

In the 21st century, people seek refinement, simplicity, personal style and useful technologies. The NOWA design watch
satisfies these needs and is the ultimate affordable fashion accessory for watch enthusiasts who travel, work and
embrace life.

#NOWAWATCH