The journey begins...


It all began at an art exhibition in Paris when Sébastien, our current CEO, a professional engineer with a decade experience in watch and tech manufacturing, happened to meet Eric Gizard, a bold and respected French designer.

Although experts in different fields, they quickly realized that they were driven by the same philosophy about work and life: to live in the present, and take inspiration from daily life by exploring and creating.

On that day, NOWA was born when they decided to launch their dream - a simple yet refined smartwatch that elegantly combines fashion and technology.


Design by Eric Gizard

Smartwatches are too complicated. I just need a slim watch that makes a fashion statement and automatically sets time when I’m travelling… and nothing else.
— Eric Gizard, French designer, Paris

A Fine Time for Simplicity


In a world where wearables are changing the urban landscapes, everything around us is getting smarter and becoming connected. We believe that watches will play an important role in this evolution by merging traditional analog designs with useful smart features. At NOWA we know that the essence of any smartwatch lies to the intersection of price, fashion and utility.

In the 21st century people seek refinement, simplicity personal style and useful technologies. NOWA watch satisfies these needs and is the ultimate affordable fashion accessory for watch enthusiasts who travel, work and embrace life.