NOWA Watch Takes Part of IFA 2017 With Smart and Elegant Fashion Watches | BERLIN 1-6 SEP. 2017

IFA Newsletter photo 3 EN.001.jpeg


Paris, France - Sep 1st, 2017 – NOWA Watch Company is officially launching ultra thin smart hybrid watches at IFA in Berlin. They are seeking partnerships with tech influencers to share the Shaper collection with a wider audience for a limited time and they are looking for distributors to enter the consumer electronics market in 2017.

The Shaper Collection is a minimalist hybrid watch with unique functions for frequent travelers. Designed in Paris by Eric Gizard for men and women, Shaper is a perfect timepiece with smartwatch capabilities such as time zone updating, tracking fitness activity, call alerts and monitoring sleep habits. 

The watch features a 316L stainless steel case measuring 40 millimeters in diameter, Italian leather straps, a Swiss parts Ronda movement and a Sapphire coated glass face. The watch is available in a wide array of color options and has interchangeable straps to fit each user’s unique preference and style. The Shaper watch does not require to be charged!

About NOWA

NOWA Watch Company is an independent French brand working in collaboration with the renowned French designer Eric Gizard. NOWA is one of the top tech startups accelerated by HAX in San Francisco. NOWA finely combines aesthetics, traditional watchmaking and modern technology, perfectly adapted to everyday life as well as travel.

Pricing and Availability

NOWA Watch launched a successful crowdfunding campaign on Kickstarter and Indiegogo. The watches are now available on for final market launch at limited discount prices. The watches will be produced and shipped to all early adopters worldwide by the end of September 2017. Retail prices start at $199 USD.

Find us at IFA

  • Hall 26, Booth 211
  • Berlin Exhibition Grounds - HAX Startups
  • From 1 to 6 of September 2017
  • HAX at IFA


The watch is also available for selected influencers. Those interested in publishing a review may contact NOWA.


The NOWA Team

 IFA NEXT, Hall 26, Booth 211

IFA NEXT, Hall 26, Booth 211